IWAKO
Premium puzzle erasers | Made in Japan | Impulse purchase
Meet the IWAKO™ eraser range.
Intricate puzzle erasers that bring joy to all who see them!
The world’s cutest erasers?
Iwako are intricate puzzle erasers that bring joy to all who see them. Captivating and delightful, they’re a proven seller and an irresistible impulse purchase.
Founded in 1968, Iwako is established as the #1 eraser brand in Japan. As a quality eraser, they’re perfect for use in schools, at home, or in offices. But because they’re also cute, people
love to collect them.
They’re also a great B2B sale, as companies can use Iwako in their gift-with-purchase promotions. These are free giveaways with qualifying purchases (think of the “Little Shop” promo by Coles, or McDonald’s happy meals).
Made in Japan and distributed exclusively by OzAnimart, just watch how these puzzle erasers fly off your shelves.
Best Sellers in the Iwako product range
Pastel Cat
Assorted Theme Box Range
60 pieces per box
RRP $2 per piece
Poop Erasers
Assorted Theme Box Range
60 pieces per box
RRP $2 per piece
Marine Animal
Assorted Theme Box Range
60 pieces per box
RRP $2 per piece
Toilet Erasers
Assorted Theme Box Range
60 pieces per box
RRP $2 per piece
Why retailers love Iwako
- An easy impulse purchase – This is a low friction, low cost buying decision. So as well as on normal shelf space, they sell very well at checkouts with impulse purchases. And they’re fun, cute, practical and inexpensive, making them a great gift item.
- They’re highly collectible – This is not a buy it once product. Customers fall in love with these erasers and become passionate collectors. And with thousands of different individual Iwako available, that means lots of repeat sales.
- They’re a proven seller – A genuine Japanese icon, Iwako erasers are sold and loved around the world. They’re a fun and joyful mass-market product that will capture the attention of children and adults alike.
IWAKO Eraser Buffet – A Unique In-Store Experience
The Iwako Eraser Buffet is a fun, interactive retail concept that allows customers to mix and match their favourite IWAKO collectible erasers.
Perfect for stores with available display space, this self-serve buffet-style setup engages customers by giving them the freedom to create their own assortment of erasers.
It's a simple way to add an exciting, hands-on experience to your store while driving impulse purchases and repeat visits.
Tailored for retailers looking for a low-maintenance, eye-catching offering, the Iwako Eraser Buffet can be a unique addition to boost sales and customer engagement.
Iwako Collaborations
Hot Star
Teamed up to provide toys in the popular kids offering, Little Star Meal.
Gong Cha
Demon Slayer Iwako range offered exclusively through Gong Cha outlets.
Want to start stocking Iwako?
There are a few ways to get started:
Complete the Inquiry Form
Share your business details and we will get in touch.
Consult with Our Sales Team
Call us and our staff will guide you through the options and next steps.
Select Your Inventory
Already an OzAnimart stockist? Log into the wholesale site below and add Iwako to your order.